More than half of UK consumers (57%) are worried that about how much personal data they have shared online.
Britons also feel that the data they share is not being used to benefit them, with 48% saying businesses benefit the most and 63% saying the organisation holding the data should be responsible for protecting it, according to a poll of more than 2,000 UK consumers commissioned by identity management firm ForgeRock.
Only a third (36%) of consumers say they would be likely to share personal data to get a more personalised service, with over half (53%) saying they would not be comfortable for their personal information to be shared with a third party under any circumstances. Just 15% say they would be likely to sell personal data to an organisation or business.
At the same time, UK consumers underestimate how much personal information is available online, with 46% saying they do not feel they know how much data is available about them online, 19% saying they think Twitter has access to data on users’ political affiliations, 31% believing Instagram has access to location data on its users, 48% thinking Facebook holds information on whether they have children, and 20% believing Facebook does not have access to any personal data about its users, despite the fact that social networks have access to this data on a large number of their users.
One in three would take legal action and 24% would contact the police about their personal data being shared.
British consumers are also clear that there would be consequences for any company sharing their data without their consent, with 58% saying they would stop using a company’s services completely if it shared data without their permission, 49% would remove or delete all the data held on them by that company, 44% would advise their family and friends against using the company, and 30% would request financial compensation.
Growing concerns about data sharing
With the EU’s General Data Protection Regulation (GDPR) set to give consumers much more control over their personal data and how it is used, the survey report said it is crucial that members of the public understand their rights and how their data is being used and shared.
The ForgeRock survey suggests there are growing concerns about data sharing, which businesses and regulators should address. Some 63% of UK consumers say they know little or nothing about their rights regarding personal data and 64% have never heard of or know nothing about GDPR.
Banks and credit card companies are most likely to be seen as trusted holders of personal data, the survey shows, with 82% of consumers reporting that they trust these organisations to store and use personal data responsibly. Amazon also performed well, with over three-quarters (78%) of consumers saying they trust the ecommerce company to manage personal data.
Social media platforms performed less well, with 63% of Britons saying they trust social networks to treat personal data in a responsible manner.
There is a clear correlation between the organisations consumers trust with their data and how in control they feel, the report said, with Amazon (60%), banks and credit card companies (58%) and mobile phone operators (51%) ranked as the organisations that give users most control over their data. Just 51% of UK consumers said they feel in control of the data that is shared with social media platforms.
In contrast, social media companies offer consumers experiences without any financial payment – instead they pay in data. If companies were more transparent about how their business models rely on purchases, attention or data, consumers would have a much stronger understanding of what their privacy risks are and could tailor their behaviours and trust levels accordingly.
So if you want to save yourself stress, money and a damaged reputation from a data incident with affordable, live systems protection please ring us now on 01242 521967 or email [email protected] or complete the form on our contact page NOW